Microsoft Dynamics 365 Marketing
One of the integrated marketing automation tools is Microsoft Dynamics 365 Marketing. It helps companies to manage the client journey - from lead creation to interaction after the sale. It also provides strong capabilities to enhance lead nurturing, plan and automate customized campaigns. It coordinates marketing initiatives with sales teams.
Among other touchpoints, create and automate multi-step customer journeys for use on the web, social media, email, and at events. Adapt messaging and content to consumer interactions.
Create responsive email templates and set up automated email campaigns that will guide leads through their lifecycle.
Make sure high-priority leads are forwarded to sales teams by automatically segmenting leads based on demographic and behavioral data and scoring them according to their degrees of engagement.
Create custom forms and landing pages to capture leads and automatically add them to personalized nurturing workflows.
Track customer behavior and interactions across multiple channels, using this data to refine campaigns and drive more informed decisions.
Manage virtual and in-person events, integrate event data with CRM for seamless post-event follow-ups, and enhance engagement with tailored content.
Dynamics 365 Marketing integrates smoothly with other Microsoft products, ensuring a 360-degree view of each customer journey and enabling efficient collaboration between marketing and sales teams.
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